CRM Manager- Consumer

SumUp, the payments and financial tools provider for small businesses, is hiring a CRM Manager for its Consumer Bank, a new everyday banking product. The Consumer CRM team designs the journeys that turn new sign-ups into active customers, from onboarding to their first transaction and beyond. With a major growth phase planned for 2027, this person will own the activation funnel and the lifecycle messaging behind each new launch.

What you would do:

• Build event-driven activation journeys covering sign-up, identity checks, first deposit and first transaction
• Run campaigns across push, email, in-app, WhatsApp and SMS
• Write clear, on-brand copy for each channel, supported by purpose-built AI agents
• Create audience segments, monitor daily results and run A/B tests on copy, timing and channel
• Work with Product and go-to-market teams in six markets so each launch has tailored lifecycle messaging

What they ask for:

• CRM or lifecycle marketing experience, ideally in fintech or a mobile-first product
• Hands-on use of a modern CRM platform such as Iterable, Braze or Customer.io
• Comfort with push, email and in-app messaging, plus basic SQL for audience checks and reporting
• Experience designing and reading A/B tests
• Good knowledge of segmentation and personalisation
• A record of delivering retention and lifecycle strategies
• The ability to collaborate with Product, Data, Localisation and Design

The role is office-first, based at SumUp's London Bridge office. SumUp states benefits including virtual stock options, 28 days' paid leave plus bank holidays, a yearly learning budget, private health insurance with optical and dental cover, commuter benefits through salary sacrifice, a retirement scheme where SumUp contributes 7% when you contribute 5%, life insurance at twice salary and a one-month sabbatical after three years. Salary is not stated.

Apply directly on SumUp's website using the button on this page.